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| After Avatar, You Must Move on 3D Channels |
| Saturday, 05 December 2009 12:00 |
 Jim Cameron's Avatar premieres December 18 and it will open eyes about what 3D can be. The film inevitably won't live up to the hype, but today's 3D technology amazes everyone the first time they see it. Cameron made a believer out of me almost three years ago with a remarkable demonstration at NAB. He said then that all his friends the A-List directors will insist on shooting with 3D and that most of the big movies will be in 3D from now on. The televisions soon will be much cheaper than the $10,000 units that will be at CES. 3D is created in the original program and post, not at the TV set, so it requires little modifications of the TV. Sony at NAB showed decent 3D on a current top of the line TV unmodified.hr id="system-readmore" /> The main requirement is a rock solid high frame rate, which now is achievable. BSkyB is already promising 3D channels soon because they are a valuable way to stand out from the competition. Verizon hasn't said anything, but 3D is a natural way to take advantage of FiOS' massive bandwidth. Severe difficulties with standards, etc. are putting people off. But if you can make it work, probably right to be in the vanguard. Your most affluent and technically sophisticated customers will want it, and they tend to have a strong influence on others. For a taste on your computer today of what 3D can be, do see a remarkable video of Picasso's Guernica in three dimensions. http://bit.ly/7oPfky |